The role of a financial advisor is critical for individual clients and enterprises alike. Most independent financial advisors now have websites, and it makes sense, because this is a great way to connect with clients and build a brand. Designing and developing finance and fintech websites can be tricky, because you cannot focus on aesthetics alone. People check these sites for information and quality content, and even if the website is about selling the services of a financial advisor, it is necessary to create a more professional-looking portal. We have enlisted a few tips that may come in handy for developing sites for financial advisors.
Customization is critical
You want to design a website that feels personal and offers a more intuitive experience for a visitor. If you don’t have the budget for hiring an in-house developer to get a custom theme, consider using a website builder. There are many comparison sites for website builder reviews, and contrary to popular belief, you can customize every aspect of your website using these platforms. If required, get a logo designer onboard and make sure that the branding information is unique and intuitive.
Responsiveness is a must
People often visit financial websites on the go, just to read an article or to find the profile of a financial advisor. You want the site to work for all kinds of screens. It is necessary to check and test the look of the final website for smaller screens in particular. More than 35% of all internet searches are initiated on mobile devices and you don’t want to miss out on the potential.
Keep the design minimal but effective
Financial advisors often use their website to share information, content that may be valuable for existing and potential clients. The idea is to let the content do the talking. Do not use a lot of color, and make sure that the background is light, so that the text material is readable. The choice of font and color also matters, because you want the content to be easy on the eyes. Minimalism is a new trend for most websites these days, and the good news is you can still experiment. Just don’t let the design take over the information, and you can use photos and animation effects as required.
For comparing website builders and to understand the design process, check online now. Make sure that the website represents the financial advisor’s profile aptly and professionally.